January 30, 2019
by Forest EU

Menthol ban “an attack on consumer choice” says smokers’ group

“The solution to reducing smoking rates among children is education and harsher penalties for those caught selling tobacco to children” said Forest EU.


BRUSSELS, Wednesday 30 January 2019 – Forest EU has described today’s announcement that the European Court of Justice (ECJ) was standing by an EU ban on the sale of flavoured tobacco as “predictable yet disappointing”.

Guillaume Périgois, director of the European smokers’ group Forest EU, said:

“Banning flavoured tobacco products including menthol cigarettes is an unwarranted attack on consumer choice that will do little to deter children from smoking.

“The infantilisation of European society has to stop. Dictating what flavours adults can enjoy is beyond parody.

“The solution to reducing smoking rates among children is education and harsher penalties for those caught selling tobacco to children.

“Instead the decision by the European Court of Justice will almost certainly fuel an uncontrolled black market in flavoured tobacco products, many of which will fall into the hands of children.”

The 2014 EU-level Tobacco Products Directive (TPD2) banned some tobacco products with “characterising” flavours (such as chocolate or cherry) from May 2016 when their total sales volume in the EU was less than 3%. Menthol tobacco, which has a bigger market share (in 2017, 8% of monthly smokers declared they used menthol flavoured tobacco), will be banned from May 2020.

–ENDS–


Note to editors:

  • For more information, please contact Forest EU Director Guillaume Périgois on +32 4 78 98 07 43 or at gp@forestonline.eu.
  • Forest EU is an lobby campaign informing smokers about issues that affect them in the European Union and engaging with stakeholders so the views of informed adults are taken into account within the EU’s decision-making process. Since 1979, Forest has been the leading voice in defending the rights of tobacco consumers and tolerant non-smokers. Forest EU doesn’t encourage smoking and doesn’t represent the tobacco industry. For more information, visit forestonline.eu.

Featured image by Violeta Venganza is licensed under CC BY-NC-ND 2.0.

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