May 2, 2018
by Forest EU

Health warnings, proportionality and visibility

The Commission is now on record having called into question the proportionality of larger health warnings in delivering public health gains.


BRUSSELS, May 2nd 2018 – In comments sent to the Irish government over its draft alcohol bill the Commission said Ireland didn’t provide any justification “for such a big proportion of the label being allocated to health warnings. Would not the same objective be achieved if the health warnings had a smaller, yet visible, size?” the Commission asked.
These comments mean that the Commission is now on record having called into question the proportionality of larger health warnings in delivering public health gains, and that, if they are clearly visible, smaller warnings are as effective as larger warnings in the eyes of the consumer.
As a smokers’ campaign, Forest EU hopes the Commission remains consistent in its views as we move toward a review of the Tobacco Products Directive in the run up to 2021.
Forest EU believes that TPD2 health warnings covering 65% of the tobacco products restrict information elsewhere on the pack and therefore limits freedom of choice for the consumer.
ENDS

Note to editors:

  • For more information, please contact Forest EU Director Guillaume Périgois at gp@forestonline.eu or on +32 4 78 98 07 43.
  • Forest EU is a campaign that informs smokers about the issues that affect them in the European Union and engages with stakeholders so the views of informed adult smokers and non-smokers with an interest in tobacco policy are considered within the EU’s decision-making process.
  • Forest EU is supported by the Confederation of European Community Cigarette Manufacturers (CECCM) whose members are Japan Tobacco International (JTI), British American Tobacco (BAT) and Imperial Brands PLC (IMB), and by the members of the European Smoking Tobacco Association (ESTA). Our annual budget in 2018 is €165,000.
  • Forest EU has an independent organizational structure and advocates for the consumer, not the tobacco industry. Forest EU accepts there are serious health risks associated with smoking tobacco and does not, through its campaigning activities, seek to promote or encourage it.
  • For more information, visit http://forestonline.eu/