About Forest EU


Forest EU is a campaign that informs smokers about the issues that affect them in the European Union and engages with stakeholders so the views of informed adult smokers and non-smokers with an interest in tobacco policy are considered within the EU’s decision-making process.

Our core message is that adults who are aware of the health risks should be able to choose to consume a legal product without excessive regulation.

Forest EU advocates for respectful policy measures that protect individual freedom and personal responsibility.

Our story

Founded in the United Kingdom in 1979 the Freedom Organisation for the Right to Enjoy Smoking Tobacco (Forest) has been the leading voice for adults who choose to smoke and non-smoking adults who are tolerant of other people’s enjoyment of tobacco.

Our spokesmen are often quoted by the print and broadcast media. Supporters include the internationally renowned artist David Hockney, Oscar-winning screenwriter Sir Ronald Harwood and musician Joe Jackson.

Forest Ireland was founded in 2010. The launch of Forest EU in 2017 is an extension of our long-term goal to represent the millions of consumers throughout Europe who enjoy smoking tobacco and don’t want to quit.


Our principal aims are to:

  • support adults who choose to smoke
  • engage with politicians and regulators
  • counteract the ‘denormalisation’ of tobacco
  • prevent further restrictions on the purchase and consumption of tobacco
  • highlight the increasingly intrusive role of politicians and regulators in the lives of private individuals
  • develop support among like-minded consumers and organisations in the European Union


What does Forest EU stand for?
Freedom Organisation for the Right to Enjoy Smoking Tobacco in the European Union.

Is Forest EU a membership organisation?
No. We are an advocacy campaign of Forest whose role is to protect the interests of adults who choose to smoke or consume tobacco by engaging with decision-makers, the media and stakeholders on a variety of tobacco-related issues.

Who funds Forest EU?
Forest EU is supported by Tobacco Europe, whose members are Japan Tobacco International (JTI), British American Tobacco (BAT) and Imperial Brands PLC (IMB), by the members of the European Smoking Tobacco Association (ESTA) and by Maya Selva Cigars. Our annual budget in 2019 is €166,000.

Does Forest EU represent the tobacco industry?
No. Forest EU has an independent organizational structure and is a voice defending the consumer, not the tobacco industry. In particular we work for the adults who choose to smoke or consume tobacco and don’t want to quit. The views expressed by Forest EU are those of Forest EU alone.

Do you accept the health risks associated with smoking?
Yes. Forest EU accepts there are serious health risks associated with smoking tobacco and does not, through its campaigning activities, seek to promote or encourage it. We also support that proper information on health risks is made available to consumers. We do however believe that in a free society adults should be allowed to make informed choices without excessive restrictions and if adults choose to smoke that is a matter for them not politicians or unelected regulators.

Are you listed in the EU Transparency Register?
Yes. Our identification number is 557563826416-83.